Customer Case Study
CultureTech partners with BoatyardX to create a digitized licensing marketplace for works of art – connecting IP owners with those wishing to use this IP – meeting the growing demand for content on the web and elsewhere.
New York, New York
CultureTech is making art more accessible to the world, by streamlining, automating and simplifying the processes associated with the licensing and rights management of artist works – connecting IP owners such as museums, galleries & artists, foundations & estates and researches & academics, with those seeking to license artwork for use in online and/or offline environments. BoatyardX teamed up with CultureTech to position them for international expansion.
The bottom line for why we chose BoatyardX as our partner is its capabilities across the full product lifecycle – from design through to build, and then launch – and then to work alongside us as we grow the platform and our customer base
says CultureTech CEO, Richard O’Leary.
For those wishing to access and license artist works for use in online content (such as a digital catalogue, website or video) or offline (such as in print) the process is typically tedious, time consuming and expensive – and relies upon e-mail, phone calls and paper-based processes – between the IP-owner and the prospective licensee.
Equally, for IP owners of artist works, given the manual nature of existing processes, the costs associated with licensing and rights management, can make it prohibitive – in turn reducing the licensing revenue potential from valuable pieces of art.
CultureTech’s SaaS-based platform allows IP owners – museums, artists, foundations, estates, galleries – to streamline & automate the licensing process.
Usage right parameters may be assigned to object records including:
license type (e.g. commercial, scholarly), usage type (e.g. printed or digital catalogue), geography, start/end date, price. A project or request is created for each license.
All communications are managed through the CultureTech platform-
ensuring a verifiable & secure record is maintained of all relevant documentation – with notifications issued to each party as required to ensure the licensing process is completed as efficiently as possible.
“The level of service from BoatyardX was just far beyond what we could find anywhere else and this gave us the ability to scale up our business really quickly”
says CultureTech Design & Development Lead, Christopher Vicini
To date, the CultureTech platform has been deployed by over 10 museums, artists & galleries, foundations & estates and researchers & academics, across North America, including many of the world’s most highly regarded institutions. The platform has allowed these organizations to significantly reduce the time and resources required to license their collections of artistic, cultural, historical, and scientific artifacts and other objects of importance, whilst driving increased licensing fees for IP owners.