Consumer Reward App

Customer Case Study

Customer Reward App

Our client is a serial entrepreneur with extensive experience bringing new products to market. ​

Following on from a Discovery project we rapidly validated key technical hypotheses which enabled the team to progress to developing and releasing a pilot app to a limited user group for feedback.  

INDUSTRY

Consumer Reward

LOCATION

Bogota, Colombia

Problem Statement

 

  • A new product concept was identified based on consumer rewards.  ​
  • The client has global ambitions yet did not have the funding to move to full-scale build.​
  • Our team was tasked with bringing the concept to life from both a product and technical perspective delivering tangible results within a constrained timeframe. 

 

 

Scope of the project

Discovery Phase: 6 Weeks​

The initial discovery project focused on the user experience and the technical feasibility along with defining the MVP scope for the new product.

​

Demo App / Tech Spike: 10 weeks​

Deliver an app that proved the core technical hypotheses and critical integrations as well as demonstrated the core user journey to support investor pitches.  

​

Pilot App: 6 weeks​

Deliver a functional pilot app with the minimum set of core features to be released to a limited user base to support further funding rounds and initial user feedback.​

Value Delivered

During each of the three phases, we focused on delivering the key outcomes that the client required to move to the next stage of funding. 

​

  • The discovery phase enabled the client to visualise the target state as well as understand the key risks and unknowns before moving to the build stage.  ​
  • The tech spike phase focussed on proving the key technical hypotheses identified in the discovery phase as bringing the core user experience to life in a demo/prototype app…  ​
  • The next phase of build enhanced the demo app to deliver a fully functional yet scaled back pilot app to release to a limited user base.  ​
BoatyardX Services

  • Product architecting and planning
  • Full-stack development
  • UI/UX design
  • Reference Cloud
  • Architecture deployment
  • Data engineering / data science
  • DevOps
  • Lifecycle management
  • Business & technology strategy support

Technologies

  • Architecture: BoatyardX reference architecture
  • Frontend: Native JavaScript, Vue.js
  • Backend: Java
  • DevOps: AWS, Kubernetes
  • CI/CD: Jenkins, Gitlab
  • UI/UX design: Figma